Future News: Where Have All the Networks Gone?

by Dave Zornow

Miami, Jan 29 — Among kids and teens 17 and younger, Netflix (named by 70% of respondents) and YouTube (50%) were the top two networks named by respondents to a study conducted by THE INTELLIGENCE GROUP. These results were confirmed by similar studies conducted by cable networks.

Let that sink in for a second. Where is ABC, CBS, NBC, Fox? Where did 60+ years of broadcast network branding go? Where is ESPN, TBS, Discovery, MTV, Nickelodeon, Lifetime, AMC, HGTV and Disney? Gone in a digital second, so it would seem. What does this finding hold for the future of media buying?

Branding Down To The Consumer's DNA

Branding Down To The Consumer’s DNA

by Dave Zornow

riCardo Crespo says too many agencies jump right to the creative without doing the initial work required to flesh out their client’s brand. If agencies would take the time to walk the walk and understand it’s not about The Campaign but about finding innovative ways to build a better relationship with the consumer, the process of making great, impactful creative would be easier.

Key To Multi-Device Engagement is...

Key To Multi-Device Engagement is…

by Dave Zornow

So many devices, so little time. Thank goodness we know how to multi-task.

“The proliferation of devices and media channels has done something much more profound than increase opportunities for brands to reach consumers,” says Mike Bloxham, vice president for National Television and Video at Frank N. Magid Associates.

Bloxham will discuss how digital technology has impacted media and marketing in his presentation at the The Media Insights & Engagement Conference in Miami on Jan 29-31.

Why Trade Pubs Suck (and some journalists, too)

Jan 16 — Jan 16 — Today’s top story in Mediapost declares a big win for Rentrak, a competitor to Nielsen’s TV ratings virtual monopoly. The Chief Research Officer of CBS Corporation Dave Poltrack, says the broadcast network and the cable CBS Sports Network have signed on as subscribers to Rentrak’s TV Essentials service.

What frequently disappoints me about writers and editors at trade pubs is that they leave obvious questions unanswered and are willing to write what sources say without context or balance.

Social Networking: A 2013 Report Card

by Dave Zornow

Once upon a time, the tools of “social networking” were a business card and a cocktail at a business mixer sponsored by an industry group or the local Chamber of Commerce. Once upon a time social networking was limited to the most outgoing movers and shakers among us, but that’s true no more: the Pew Research Center’s Internet Project says that almost 3 out of 4 Americans (73%) now use a social networking site of some kind.

If you are an adult FB user, don’t worry about your kids snickering about all of those pictures you posted from the last family vacation. In the US and across the globe, teens are deserting Facebook for other social media platforms.

Nielsen To Supersize Peoplemeter Panel in 2014

Nielsen To Supersize Peoplemeter Panel in 2014

by Dave Zornow

If all goes as planned Nielsen will double the effective size of its national TV people meter panel late next year by adding only 18% more sample. “How can you effectively double a number by adding less than twenty percent,” you may ask? The recipe is to add 2200 new peoplemeter homes and just a dash of statistical modeling.

Adios, Arbitron: The Death of A Media Brand

Adios, Arbitron: The Death of A Media Brand

by Dave Zornow When Arbitron’s new corporate owner decided to change the name of the radio ratings monopoly only a few weeks after the Federal Trade Commission approved its $1.3 billion purchase on Sept 30, that news didn’t bode well for the company’s 1200 employees. It didn’t take long for the other shoe to drop: on November 14, the radio… Read more →

That Was The Week That Was: Pistol Printing Papers

by Dave Zornow

Jan 6 2013 — This is something that both gun control advocates and defenders of the first amendment can agree: if you play with guns and shoot without aiming carefully, someone is going to get hurt. Which is pretty much what has happened to Gannett’s Journal News, the dominant newspaper in Rockland and Westchester Counties. On the weekend before Christmas 2012, in an effort to promote the conversation about gun control vs. gun rights after the Newtown Sandy Hook School shooting three weeks ago, the Journal News published a Google Map with the location of all of the pistol permit holders in Rockland and Westchester.

Cord Cutting: Big Deal or Big Talk?

by Joanne Zornow

TV execs are twitching as they note a growing trend among subscribers to drop television but keep high-speed Internet access for watching TV programming. Although the current number of cord cutting households is low, it does appear to be a slowly growing trend. Nearly 8% of U.S. households do not subscribe to cable, digital, satellite or fiber optic TV, but do have high-speed Internet, according to GfK MRI’s Fall 2011 Survey of the American Consumer.