The Advertising Research Foundation has added new board members representing the online, cable, agency and advertiser groups.
Joining the ARF board for a 3-year term are:
David Ernst – VP, Digital Media, Market Resources/Discovery Communications
Colleen Fahey Rush – EVP, Research/MTV Networks
Gian Fulgoni – Chairman/comScore
Byron Lewis – Chairman and CEO/Uniworld Group
Bob Lord – President, East/Avenue A/Razorfish
Mike Pardee – SVP, Research/Scripps Networks
Debra Pruent – COO/Gfk Custom Research North America
George Shababb – COO/TNS Media Research
Stan Sthanunathan – VP, Knowledge & Insights/The Coca-Cola Company
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