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Backup Wed, Brought To You By Nielsen

Backup Wed, Brought To You By Nielsen

NielsenLightSwitchA lesson learned from the TV Ratings biz should remind us all to backup early and often. And that a disaster avoided might still mean deliverables won’t be delayed.

What's the Matter With Kids Today? TV.

by Dave Zornow Paul Lynde’s musical complaint in Bye Bye Birdie — echoed by the parents of baby boomers in the 60’s — still resonates with today’s parents. Too much TV. Nielsen says Kids 2-11 are watching more television than they have in years. The under six set averages 32 hours or more in front of the set each week… Read more →


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