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Smile — You're On Disney Camera

ABC Television wants to see you smile. Really.

In his keynote address to the Advertising Research Foundation AMS 7.0 Conference in NYC, SVP Research Charles Kennedy talked about how ABC Television is using “big data,” mobile and new technology to conduct research. Kennedy says that many research studies are like a man looking for his car keys by a street light: it’s the easiest place to look. “I would argue that the best insights are out there in the dark,” he said.


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