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Cord Cutting: Big Deal or Big Talk?

by Joanne Zornow

TV execs are twitching as they note a growing trend among subscribers to drop television but keep high-speed Internet access for watching TV programming. Although the current number of cord cutting households is low, it does appear to be a slowly growing trend. Nearly 8% of U.S. households do not subscribe to cable, digital, satellite or fiber optic TV, but do have high-speed Internet, according to GfK MRI’s Fall 2011 Survey of the American Consumer.


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