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Nielsen To Supersize Peoplemeter Panel in 2014

Nielsen To Supersize Peoplemeter Panel in 2014

by Dave Zornow

If all goes as planned Nielsen will double the effective size of its national TV people meter panel late next year by adding only 18% more sample. “How can you effectively double a number by adding less than twenty percent,” you may ask? The recipe is to add 2200 new peoplemeter homes and just a dash of statistical modeling.

Adios, Arbitron: The Death of A Media Brand

Adios, Arbitron: The Death of A Media Brand

by Dave Zornow When Arbitron’s new corporate owner decided to change the name of the radio ratings monopoly only a few weeks after the Federal Trade Commission approved its $1.3 billion purchase on Sept 30, that news didn’t bode well for the company’s 1200 employees. It didn’t take long for the other shoe to drop: on November 14, the radio… Read more →

That Was The Week That Was: Pistol Printing Papers

by Dave Zornow

Jan 6 2013 — This is something that both gun control advocates and defenders of the first amendment can agree: if you play with guns and shoot without aiming carefully, someone is going to get hurt. Which is pretty much what has happened to Gannett’s Journal News, the dominant newspaper in Rockland and Westchester Counties. On the weekend before Christmas 2012, in an effort to promote the conversation about gun control vs. gun rights after the Newtown Sandy Hook School shooting three weeks ago, the Journal News published a Google Map with the location of all of the pistol permit holders in Rockland and Westchester.


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