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Adios, Arbitron: The Death of A Media Brand

Adios, Arbitron: The Death of A Media Brand

by Dave Zornow When Arbitron’s new corporate owner decided to change the name of the radio ratings monopoly only a few weeks after the Federal Trade Commission approved its $1.3 billion purchase on Sept 30, that news didn’t bode well for the company’s 1200 employees. It didn’t take long for the other shoe to drop: on November 14, the radio… Read more →


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