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Nielsen To Supersize Peoplemeter Panel in 2014

Nielsen To Supersize Peoplemeter Panel in 2014

by Dave Zornow

If all goes as planned Nielsen will double the effective size of its national TV people meter panel late next year by adding only 18% more sample. “How can you effectively double a number by adding less than twenty percent,” you may ask? The recipe is to add 2200 new peoplemeter homes and just a dash of statistical modeling.


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