Stephen Colbert shined a little light on the same wunder-tech that puts virtual electronic ads behind baseball backstops.
Mirriad, an ad tech company which retroactively inserts current ads into blank spaces in old video content, was a parodied on Jan 13 segment of The Colbert Report.
It’s creepy cool. Cool because it takes the flagging technique of product placement to the next level, creating anachronisms-in-advertising to get consumers attention (whoa! why is that Verizon ad included on a billboard behind Gene Kelly’s famous Singing In the Rain scene). Creepy because, well, it’s very Big Brother 1984 to keep rewriting the history we THINK we remember.
If you are a fan of Colbert or work in media, it’s worth watching. There are a few moments when you wish the children weren’t in the room watching. Still funny and worth three minutes.
Launched in 2008 with a mission to revolutionize advertising for the Skip Generation, Mirriad’s patented computer vision technology creates a new standard in advertising where a brand integration is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across all three screens. In 2013, an important aspect of our imaging technology won an Academy Award.
- Insert Your Brand Here! (But Please, Be Gentle), Ad Age 1/14/2014
- Stephen Colbert Riffs On Mirriad, The Company That Specializes In Retroactive Product Placement, Business Insider 1/14/2014
- Mirriad segment on ColbertNation.com, 1/13/2014