Dave Zornow

MediaPost's Nielsen Obsession

MediaPost's Nielsen Obsession

by Dave Zornow

It will come as no surprise to regular readers of Mediapost that Joe Mandese is no fan of Nielsen. Mandese, the Editor-in-Chief at MediaPost, has frequently skewered the ratings company for things they have done and much of the time, Nielsen critics applaud his efforts. But researchers say Mandese crossed a line with last week’s story, “Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys” because there was no major glitch — with the possible exception of how MediaPost reported the story.

College Grads: More Than Just 'Plastics' In Their Future

College Grads: More Than Just 'Plastics' In Their Future

It’s college graduation time. Which means hugging, crying, packing, moving and worrying about what the future holds.

This year’s graduation at Ithaca College in upstate New York connected baby boomer parents with their recent graduates via the shocking realization that if Dustin Hoffman’s character in the graduate was real, he would be retiring this year. And what a working career he would have had.

Media Storm, Local Edition

A religious hurricane forecast to hit a suburban NYC community in November, 2010 changed course at the last minute, allowing a high school production of The Laramie Project to take the stage with no worries about religious fundamentalists disrupting the play.

But to end the story there would be to miss “a teachable moment” about the averted storm – and why local reporters needed to write about it.


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