by Dave Zornow
Miami, Jan 29 — Among kids and teens 17 and younger, Netflix (named by 70% of respondents) and YouTube (50%) were the top two networks named by respondents to a study conducted by THE INTELLIGENCE GROUP. These results were confirmed by similar studies conducted by cable networks.
Let that sink in for a second. Where is ABC, CBS, NBC, Fox? Where did 60+ years of broadcast network branding go? Where is ESPN, TBS, Discovery, MTV, Nickelodeon, Lifetime, AMC, HGTV and Disney? Gone in a digital second, so it would seem. What does this finding hold for the future of media buying?
by Dave Zornow
Once upon a time, the tools of “social networking” were a business card and a cocktail at a business mixer sponsored by an industry group or the local Chamber of Commerce. Once upon a time social networking was limited to the most outgoing movers and shakers among us, but that’s true no more: the Pew Research Center’s Internet Project says that almost 3 out of 4 Americans (73%) now use a social networking site of some kind.
If you are an adult FB user, don’t worry about your kids snickering about all of those pictures you posted from the last family vacation. In the US and across the globe, teens are deserting Facebook for other social media platforms.
by Mollie Vandor
Hi. My name is Mollie Vandor, and I’m a stalker.
No, I haven’t boiled any bunny rabbits lately. My particular brand of stalking has nothing to do with my romantic life, although it is all about passion — my passion for my career, and for the industry that I work in.
by Larry Elkin
There was something refreshing in the political scene Wednesday when congressional sponsors ran away, as fast as they could, from two ill-considered bills that sought to stamp out Internet piracy by more or less stamping out the Internet.
It was fun to watch politicians on both sides of the aisle scurry together in search of cover.
by Bill Batson
I recently pulled a Rip Van Winkle. I did not touch a computer keyboard or cell phone from 2007 until 2011. As a resident of a village in the region of the world depicted in Washington Irving’s immortal short story, I embrace my kindred spirit Van Winkle. Skipping five years of technology in the 21st century isn’t so different than Rip Van Winkle’s 18 year hiatus during the 1700’s.
by Larry Elkin
When a hotel investment firm decided a 10-block stretch of Miami Beach needed a name, the easy part was coming up with SoBe 10, to catch a little of the cachet of South Beach. The hard part was getting the name to catch on.
The ratings are in on the ratings company’s planned IPO. The NYT likes Nielsen’s prospects, the WSJ not so much.
Here’s an up to date scorecard — and what Van Morrison might have to say about it all.
Is online video the “shrimp fried rice” of television?
Google TV combines two commonly used consumer technologies into a can’t miss new product.
Just the same way AT&T’s Picturephone combined TV and the telephone almost 50 years ago. As Sarah Palin might say, “how’s that working out for you?”
Maybe someone should tell Gannett’s BattleCreekEnquirer.com that McCain lost, Sarah quit as Alaska Governor and what a difference a year can make. Literally.