Future News: Where Have All the Networks Gone?

by Dave Zornow

Miami, Jan 29 — Among kids and teens 17 and younger, Netflix (named by 70% of respondents) and YouTube (50%) were the top two networks named by respondents to a study conducted by THE INTELLIGENCE GROUP. These results were confirmed by similar studies conducted by cable networks.

Let that sink in for a second. Where is ABC, CBS, NBC, Fox? Where did 60+ years of broadcast network branding go? Where is ESPN, TBS, Discovery, MTV, Nickelodeon, Lifetime, AMC, HGTV and Disney? Gone in a digital second, so it would seem. What does this finding hold for the future of media buying?

Social Networking: A 2013 Report Card

by Dave Zornow

Once upon a time, the tools of “social networking” were a business card and a cocktail at a business mixer sponsored by an industry group or the local Chamber of Commerce. Once upon a time social networking was limited to the most outgoing movers and shakers among us, but that’s true no more: the Pew Research Center’s Internet Project says that almost 3 out of 4 Americans (73%) now use a social networking site of some kind.

If you are an adult FB user, don’t worry about your kids snickering about all of those pictures you posted from the last family vacation. In the US and across the globe, teens are deserting Facebook for other social media platforms.

A 21st Century Techno Rip Van Winkle

by Bill Batson

I recently pulled a Rip Van Winkle. I did not touch a computer keyboard or cell phone from 2007 until 2011. As a resident of a village in the region of the world depicted in Washington Irving’s immortal short story, I embrace my kindred spirit Van Winkle. Skipping five years of technology in the 21st century isn’t so different than Rip Van Winkle’s 18 year hiatus during the 1700’s.

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