by Dave Zornow
So many devices, so little time. Thank goodness we know how to multi-task.
“The proliferation of devices and media channels has done something much more profound than increase opportunities for brands to reach consumers,” says Mike Bloxham, vice president for National Television and Video at Frank N. Magid Associates.
Bloxham will discuss how digital technology has impacted media and marketing in his presentation at the The Media Insights & Engagement Conference in Miami on Jan 29-31.
“Jailbreaking” an iPhone will soon be a thing of the past now that the Library of Congress gave Apple smartphone users a get-out-of-jail-free card.
Arbitron is going high tech with their portable people meter rolling out a replacement for the 80’s-like pager-looking device with hardware that uses cell phone technology.
Apple’s iAd strategy hopes to offer a mobile makeover to advertising. It’s Steve Job’s gift to Madison Avenue — but is it a gift that keeps on giving or keeps on taking?
Goodbye radio, hello…Internet?
When you rip off a text, are you being ripped off my your cell phone carrier?