by Dave Zornow
Ad sales people and researchers are always looking for compelling stories on how advertising is effective — and something a smart marketer can’t do without. Here’s a story which proves that point to retailers — using their own words and emotional outrage.
The Village of Haverstraw, NY passed a local ordinance banning cigarette Point-Of-Sale Advertising beginning in October 2012. And the retailers and their trade groups went ballistic. Retailers and their trade groups cried foul in Big Implications for a Little Village’s Ban, a convenience store trade publication article about new regulations passed this Spring to ban tobacco advertising in convenience stores in the Lower Hudson Valley Hamlet Northwest of New York City.
Bumper stickers are a time honored American tradition of personal expression. And they often reveal more about the driver than the words themselves can convey.
An atheist advertising campaign, in response to a religious group’s previous pro-God bus ads, has spawned several several anti-godless advertising efforts. The MediaBuyerPlanner website reports “Atheist Bus Ads Spawn Multiple ‘God Does So Exist’ Campaigns.” This may not prove anything except that competition is good for the media business. The story notes The no-god advertising is represented by the Atheist… Read more →
IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?
New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York. Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for the less advantaged. But… Read more →
Citing improvements in PPM samples among 18-34, Arbitron has green-lighted PPM as currency in eight markets. New York (including Nassau-Suffolk, Middlesex-Somerset-Union) Los Angeles (including Riverside-San Bernardino) Chicago and San Francisco (including San Jose) The September reports for these markets, using PPM data, will be available on October 8, 2008. At that time the company’s diary-based radio ratings will be withdrawn… Read more →
by Dave Zornow Published in Cynopsis:Weekender newsletter, 7/26/07 When the Beatles released the song “Here, There and Everywhere” in 1966, the media landscape was much simpler than it is today. In that pre-remote, non-digital, all-live era, all you needed to get by were three networks and a television set with rabbit ears. In 1966, mobile media included transistor radios, 45s… Read more →