High Definition TV has been good to TV manufacturers, program producers and consumers. HD helps sell more high-end TVs to consumers who like the Big Picture and richer viewing experience. Now new research suggests there might be good HD news for media buyers and sellers, too.
Google TV combines two commonly used consumer technologies into a can’t miss new product.
Just the same way AT&T’s Picturephone combined TV and the telephone almost 50 years ago. As Sarah Palin might say, “how’s that working out for you?”
LA consumers don’t have to pay an arm and a leg to see premium cable programming. Says who? Sezmi, a startup over-the-air-TV service.
Rivals Google and Microsoft compete for your set top box and NBCU’s inventory, too.
TNS and DIRECTV Land Discovery as First DIRECTView Client
The man hiding behind your rose bush might be a foot soldier in the war between cable MSOs and the phone company.
New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York. Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for the less advantaged. But… Read more →
Max Headroom tried to warn us about Google. But did we listen?