Future News: Where Have All the Networks Gone?

by Dave Zornow

Miami, Jan 29 — Among kids and teens 17 and younger, Netflix (named by 70% of respondents) and YouTube (50%) were the top two networks named by respondents to a study conducted by THE INTELLIGENCE GROUP. These results were confirmed by similar studies conducted by cable networks.

Let that sink in for a second. Where is ABC, CBS, NBC, Fox? Where did 60+ years of broadcast network branding go? Where is ESPN, TBS, Discovery, MTV, Nickelodeon, Lifetime, AMC, HGTV and Disney? Gone in a digital second, so it would seem. What does this finding hold for the future of media buying?

Key To Multi-Device Engagement is...

Key To Multi-Device Engagement is…

by Dave Zornow

So many devices, so little time. Thank goodness we know how to multi-task.

“The proliferation of devices and media channels has done something much more profound than increase opportunities for brands to reach consumers,” says Mike Bloxham, vice president for National Television and Video at Frank N. Magid Associates.

Bloxham will discuss how digital technology has impacted media and marketing in his presentation at the The Media Insights & Engagement Conference in Miami on Jan 29-31.

Mirriad and Retro-Advertising Gets The Colbert Bump

Mirriad and Retro-Advertising Gets The Colbert Bump

by Dave Zornow

Stephen Colbert shined a little light on the same wunder-tech that puts virtual electronic ads behind baseball backstops.

Mirriad, an ad tech company which retroactively inserts current ads into blank spaces in old video content, was a parodied on Jan 13 segment of The Colbert Report.

It’s creepy cool.

Smile — You're On Disney Camera

ABC Television wants to see you smile. Really.

In his keynote address to the Advertising Research Foundation AMS 7.0 Conference in NYC, SVP Research Charles Kennedy talked about how ABC Television is using “big data,” mobile and new technology to conduct research. Kennedy says that many research studies are like a man looking for his car keys by a street light: it’s the easiest place to look. “I would argue that the best insights are out there in the dark,” he said.

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