tv

Future News: Where Have All the Networks Gone?

by Dave Zornow

Miami, Jan 29 — Among kids and teens 17 and younger, Netflix (named by 70% of respondents) and YouTube (50%) were the top two networks named by respondents to a study conducted by THE INTELLIGENCE GROUP. These results were confirmed by similar studies conducted by cable networks.

Let that sink in for a second. Where is ABC, CBS, NBC, Fox? Where did 60+ years of broadcast network branding go? Where is ESPN, TBS, Discovery, MTV, Nickelodeon, Lifetime, AMC, HGTV and Disney? Gone in a digital second, so it would seem. What does this finding hold for the future of media buying?

Key To Multi-Device Engagement is...

Key To Multi-Device Engagement is…

by Dave Zornow

So many devices, so little time. Thank goodness we know how to multi-task.

“The proliferation of devices and media channels has done something much more profound than increase opportunities for brands to reach consumers,” says Mike Bloxham, vice president for National Television and Video at Frank N. Magid Associates.

Bloxham will discuss how digital technology has impacted media and marketing in his presentation at the The Media Insights & Engagement Conference in Miami on Jan 29-31.

Mirriad and Retro-Advertising Gets The Colbert Bump

Mirriad and Retro-Advertising Gets The Colbert Bump

by Dave Zornow

Stephen Colbert shined a little light on the same wunder-tech that puts virtual electronic ads behind baseball backstops.

Mirriad, an ad tech company which retroactively inserts current ads into blank spaces in old video content, was a parodied on Jan 13 segment of The Colbert Report.

It’s creepy cool.

Why Trade Pubs Suck (and some journalists, too)

Jan 16 — Jan 16 — Today’s top story in Mediapost declares a big win for Rentrak, a competitor to Nielsen’s TV ratings virtual monopoly. The Chief Research Officer of CBS Corporation Dave Poltrack, says the broadcast network and the cable CBS Sports Network have signed on as subscribers to Rentrak’s TV Essentials service.

What frequently disappoints me about writers and editors at trade pubs is that they leave obvious questions unanswered and are willing to write what sources say without context or balance.

Nielsen To Supersize Peoplemeter Panel in 2014

Nielsen To Supersize Peoplemeter Panel in 2014

by Dave Zornow

If all goes as planned Nielsen will double the effective size of its national TV people meter panel late next year by adding only 18% more sample. “How can you effectively double a number by adding less than twenty percent,” you may ask? The recipe is to add 2200 new peoplemeter homes and just a dash of statistical modeling.

Cord Cutting: Big Deal or Big Talk?

by Joanne Zornow

TV execs are twitching as they note a growing trend among subscribers to drop television but keep high-speed Internet access for watching TV programming. Although the current number of cord cutting households is low, it does appear to be a slowly growing trend. Nearly 8% of U.S. households do not subscribe to cable, digital, satellite or fiber optic TV, but do have high-speed Internet, according to GfK MRI’s Fall 2011 Survey of the American Consumer.

Smile — You're On Disney Camera

ABC Television wants to see you smile. Really.

In his keynote address to the Advertising Research Foundation AMS 7.0 Conference in NYC, SVP Research Charles Kennedy talked about how ABC Television is using “big data,” mobile and new technology to conduct research. Kennedy says that many research studies are like a man looking for his car keys by a street light: it’s the easiest place to look. “I would argue that the best insights are out there in the dark,” he said.

MediaPost's Nielsen Obsession

MediaPost's Nielsen Obsession

by Dave Zornow

It will come as no surprise to regular readers of Mediapost that Joe Mandese is no fan of Nielsen. Mandese, the Editor-in-Chief at MediaPost, has frequently skewered the ratings company for things they have done and much of the time, Nielsen critics applaud his efforts. But researchers say Mandese crossed a line with last week’s story, “Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys” because there was no major glitch — with the possible exception of how MediaPost reported the story.


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