Don’t get steamed about TV viewing. Get streamed.
What if Bruce Springsteen wrote Nielsen’s press releases?
Citing improvements in PPM samples among 18-34, Arbitron has green-lighted PPM as currency in eight markets. New York (including Nassau-Suffolk, Middlesex-Somerset-Union) Los Angeles (including Riverside-San Bernardino) Chicago and San Francisco (including San Jose) The September reports for these markets, using PPM data, will be available on October 8, 2008. At that time the company’s diary-based radio ratings will be withdrawn… Read more →
Will Multicast Save Local TV? Tune in to find out at 6 and 11.
Nielsen says millions of TV’s will go dark when television goes digital in February 2009. But will anyone notice?
by Dave Zornow Published in Cynopsis:Weekender newsletter, 12/20/07 We downsized earlier last year moving from our home of 13 years to a smaller space. Packing necessitated a through re-examination of our family’s possessions. We found a lot of stuff we didn’t need, but we also found a few gems we didn’t know we had. Like a July 1967 edition of… Read more →
Dick Tracy’s radio wristwatch is a retro-fantasy.
A confession from an unreformed media junkie on content, Wii and Valley Girls.