Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.
by Joanne Zornow
Cord cutting — taking your TV without a cable or satellite connection — is a very real phenomenon. TV execs are twitching as they note a growing trend among subscribers to drop television but keep high-speed Internet access for watching TV programming. Although the current number of cord cutting households is low, it does appear to be a growing trend with about 1 in 10 households being Web connected by cable-free.
by Peter M. Gordon
Two questions for your consideration: “What are the networks looking for?” I also ask cable networks a similar question — “What shows do you want to air?”
The partners at Sterling Cooper Draper & Pryce would be happy to know that Mad Men’s audience likes advertising just as much as they do.
Canoe Ventures may not always be on time but yesterday they were certainly on message. “Interactivity is here,” was the message CEO David Verklin repeated numerous times at the Advertising Research Foundation AMS 4.0 Conference in New York.
Conan O’Brien is about to re-write the ratings rules for late night TV. Very Funny. And very brilliant, too.
For 30 years, cable fought broadcast for a foothold in the media business. Now, the war is over. But the tables have turned.
The NY Times Obit for blockbuster prime time broadcast network TV might be 10 years late.
The NY Times is wrong about delaying the digital TV transition. At least factually.
Marie-Antoinette and Barrack Obama wouldn’t be breaking bread together over the February digital TV transition date.