At Thanksgiving dinners across the country this weekend, travelers asked, “Is airport scanning designed to creep out the tourists or the terrorists?
Would stratified sampling be a better way to root out the bad guys without lessening our collective confidence in the TSA?
New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York. Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for the less advantaged. But… Read more →
Google’s new AdPlanner app will make life easier for media buyers and more difficult for Web research vendors.