High Definition TV has been good to TV manufacturers, program producers and consumers. HD helps sell more high-end TVs to consumers who like the Big Picture and richer viewing experience. Now new research suggests there might be good HD news for media buyers and sellers, too.
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TNS and DIRECTV Land Discovery as First DIRECTView Client
This digital conversion stuff might be a bit harder on some of us.
Nielsen says that as over-the-air households go digital they watch more TV, and that most of that gain is cable programming. Sanford C. Bernstein & Co. Inc. analyst Craig Moffett says “the digital TV transition could represent a once-in-a generation catalyst for cable stocks.” The analysis posits that digital signal coverage will be less than what non-cable consumers are used… Read more →
Will Multicast Save Local TV? Tune in to find out at 6 and 11.
Nielsen says millions of TV’s will go dark when television goes digital in February 2009. But will anyone notice?