Being on network TV can make you old. One look at Leno or Letterman’s median age tells you that cable is younger and late night variety’s greatest appeal is to those who are hip…replacement candidates.
Conan O’Brien is about to re-write the ratings rules for late night TV. Very Funny. And very brilliant, too.
Hitmaking is still an unpredictable business. Five years ago, who’dha thunk that Facebook would be a hit and Conan would have been a flop?
For 30 years, cable fought broadcast for a foothold in the media business. Now, the war is over. But the tables have turned.
Broadcast used to own bragging rights as stations routinely trashed cable’s smallish ratings. But things are different in the downturn. At least on the balance sheet.