IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?
by Dave Zornow Published in Cynopsis:Weekender newsletter, 7/26/07 When the Beatles released the song “Here, There and Everywhere” in 1966, the media landscape was much simpler than it is today. In that pre-remote, non-digital, all-live era, all you needed to get by were three networks and a television set with rabbit ears. In 1966, mobile media included transistor radios, 45s… Read more →