New York, June 11 — Cell phones are more ubiquitous than water. About 8 in 10 people around the world have clean water but almost 9 out of 10 use a mobile phone. Lucy Hood, Executive Director of the USC Marshall School of Business says cell phone usage also trumps global access to electricity (74%) and landlines (18%), too. Hood told attendees at the Advertising Research Foundation AMS 7.0 Conference that the biggest future growth in mobile use is outside of the US and Europe — using a list of services which most domestic users might find unusual.
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Goodbye radio, hello…Internet?
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