Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.
by Joanne Zornow
Cord cutting — taking your TV without a cable or satellite connection — is a very real phenomenon. TV execs are twitching as they note a growing trend among subscribers to drop television but keep high-speed Internet access for watching TV programming. Although the current number of cord cutting households is low, it does appear to be a growing trend with about 1 in 10 households being Web connected by cable-free.
As the 2010 Tour de France prepares to climb the Pyrenees, TV ratings are up while TDF numbers are down. Crashes and injuries have forced 20 cyclists to drop out.
But riders’ pain may be cable’s gain. Versus’ live morning coverage is setting ratings records.
Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
High Definition TV has been good to TV manufacturers, program producers and consumers. HD helps sell more high-end TVs to consumers who like the Big Picture and richer viewing experience. Now new research suggests there might be good HD news for media buyers and sellers, too.
The ratings are in on the ratings company’s planned IPO. The NYT likes Nielsen’s prospects, the WSJ not so much.
Here’s an up to date scorecard — and what Van Morrison might have to say about it all.
Goodbye radio, hello…Internet?
Marie-Antoinette and Barrack Obama wouldn’t be breaking bread together over the February digital TV transition date.
In a slowing economy, automotive and spot inventories have alot in common.
Nielsen, once Arbitron’s Joint Venture partner in PPM, is rolling out an Internet-based service to challenge ARB’s radio ratings monopoly.