Don’t count too heavily on the psychic skills of researchers and statisticians. Their predictions are often no better than what you get from the weatherman.
The conventions were smashing successes breaking rating records, proof positive that our system works! Perhaps, but not as well as you might think.
The good people at Google TV have been pounding the pavement for more than a year trying to get inventory to sell online. Now they have broken the barrier in a big way.
Brigitte Nielsen is recycling old fat into new audiences and German Reality TV gets a front row seat.
IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?
New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York. Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for the less advantaged. But… Read more →
Google’s new AdPlanner app will make life easier for media buyers and more difficult for Web research vendors.
What if Bruce Springsteen wrote Nielsen’s press releases?
Nielsen says millions of TV’s will go dark when television goes digital in February 2009. But will anyone notice?
by Dave Zornow Published in Cynopsis:Weekender newsletter, 7/26/07 When the Beatles released the song “Here, There and Everywhere” in 1966, the media landscape was much simpler than it is today. In that pre-remote, non-digital, all-live era, all you needed to get by were three networks and a television set with rabbit ears. In 1966, mobile media included transistor radios, 45s… Read more →