by Dave Zornow
Ad sales people and researchers are always looking for compelling stories on how advertising is effective — and something a smart marketer can’t do without. Here’s a story which proves that point to retailers — using their own words and emotional outrage.
The Village of Haverstraw, NY passed a local ordinance banning cigarette Point-Of-Sale Advertising beginning in October 2012. And the retailers and their trade groups went ballistic. Retailers and their trade groups cried foul in Big Implications for a Little Village’s Ban, a convenience store trade publication article about new regulations passed this Spring to ban tobacco advertising in convenience stores in the Lower Hudson Valley Hamlet Northwest of New York City.