Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.
Arbitron will increase their PPM sample size targets beginning in 2009.
IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?
Citing improvements in PPM samples among 18-34, Arbitron has green-lighted PPM as currency in eight markets. New York (including Nassau-Suffolk, Middlesex-Somerset-Union) Los Angeles (including Riverside-San Bernardino) Chicago and San Francisco (including San Jose) The September reports for these markets, using PPM data, will be available on October 8, 2008. At that time the company’s diary-based radio ratings will be withdrawn… Read more →
Dick Tracy’s radio wristwatch is a retro-fantasy.
by Dave Zornow Published in Cynopsis:Weekender newsletter, 7/26/07 When the Beatles released the song “Here, There and Everywhere” in 1966, the media landscape was much simpler than it is today. In that pre-remote, non-digital, all-live era, all you needed to get by were three networks and a television set with rabbit ears. In 1966, mobile media included transistor radios, 45s… Read more →