Goodbye radio, hello…Internet?
The new Seven Dwarfs of Global Warming include Doubtful, Dismissive, Concerned and Cautious. Which one are you? And how does it affect how you watch TV?
Nielsen, once Arbitron’s Joint Venture partner in PPM, is rolling out an Internet-based service to challenge ARB’s radio ratings monopoly.
Arbitron will increase their PPM sample size targets beginning in 2009.