Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.
by Peter M. Gordon
Two questions for your consideration: “What are the networks looking for?” I also ask cable networks a similar question — “What shows do you want to air?”
Once serious but lately comedic actor Leslie Nielsen died last weekend at age 83. Famous for his Airplane and Naked Gun appearances, he once tried to compete with the other Nielsen — according to this 1998 April Fool’s article.
Detective Frank Drebin, we’re going to miss you.
As the 2010 Tour de France prepares to climb the Pyrenees, TV ratings are up while TDF numbers are down. Crashes and injuries have forced 20 cyclists to drop out.
But riders’ pain may be cable’s gain. Versus’ live morning coverage is setting ratings records.
Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
Conan O’Brien is about to re-write the ratings rules for late night TV. Very Funny. And very brilliant, too.
Without ratings, is there really TV?
The conventions were smashing successes breaking rating records, proof positive that our system works! Perhaps, but not as well as you might think.