Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
The ratings are in on the ratings company’s planned IPO. The NYT likes Nielsen’s prospects, the WSJ not so much.
Here’s an up to date scorecard — and what Van Morrison might have to say about it all.
Research and technology pioneers in the set-top-box space seem to have their own timeline for delivering the New World of STB ratings for the media business: Dateline 1492.
Message to Marshall: Maybe it’s the message, not the medium after all.