Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
Canoe Ventures may not always be on time but yesterday they were certainly on message. “Interactivity is here,” was the message CEO David Verklin repeated numerous times at the Advertising Research Foundation AMS 4.0 Conference in New York.
Research and technology pioneers in the set-top-box space seem to have their own timeline for delivering the New World of STB ratings for the media business: Dateline 1492.
Rivals Google and Microsoft compete for your set top box and NBCU’s inventory, too.
TNS and DIRECTV Land Discovery as First DIRECTView Client