Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
Research and technology pioneers in the set-top-box space seem to have their own timeline for delivering the New World of STB ratings for the media business: Dateline 1492.
A deal between an IPG leader and a research vendor might tell us more than we want to know about about fewer people than we thought.
New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York. Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for the less advantaged. But… Read more →
Max Headroom tried to warn us about Google. But did we listen?