Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.
TV Audience Fragmentation: Realizing the Advertising Opportunity
May marks a time of year when advertisers, media agencies and networks crouch to their starting-block positions in anticipation of the start of TV’s upfront marketplace. Like so many years past, thoughts run the gamut from what will be the hottest new programs to which networks or agencies will set the pace for the pricing of national TV commercial inventory during the coming year. The upfront process can be thought of as the ultimate sausage- making machine with as much as 65%-80% of the ingredients (one year’s TV inventory) being squeezed through for sale over the course of a six-week period. As this annual event unfolds, it makes sense to reflect on its true purpose: to deliver entertainment to viewers while tendering marketing value for the event’s ultimate underwriter, the advertiser.
Canoe Ventures may not always be on time but yesterday they were certainly on message. “Interactivity is here,” was the message CEO David Verklin repeated numerous times at the Advertising Research Foundation AMS 4.0 Conference in New York.
Who says Twitter is useless and parents are stupid?
Here’s the story about a 20-something who tweeted his dad’s profane outbursts into a book deal and a CBS sitcom.
If 3D takes off as some predict, its only a matter of time until the “jungle out there” feels like it’s in your living room.
For three million households, June 13 will be The Day The TV Died.
Without ratings, is there really TV?
The NY Times Obit for blockbuster prime time broadcast network TV might be 10 years late.
Almost one in four of your neighbors have a Hi-Def TV. The number who actually know how to use all of the features is probably considerably less.
The new Seven Dwarfs of Global Warming include Doubtful, Dismissive, Concerned and Cautious. Which one are you? And how does it affect how you watch TV?